The Power of TikTok Shop: A Guide for Liverpool Businesses
If you're a Liverpool-based business looking to tap into TikTok Shop, or perhaps wanting to learn more about TikTok Live, this guide is for you.
Liverpool is a hub of creativity and entrepreneurship, so it's not surprising to see more and more local businesses turning to TikTok to connect with new audiences. One of the most exciting tools available on the platform right now is TikTok Shop — a powerful feature that’s transforming how products are sold online.
What Is TikTok Shop?
TikTok Shop allows brands to sell products directly through TikTok via in-feed content, livestreams, and creator collaborations. It integrates e-commerce seamlessly with content, offering users a unique shopping experience. TikTok Shop offers a seamless route from discovery to checkout — all without leaving the app.
Selling on TikTok is a great way for Liverpool businesses to find and connect with new audiences. Read on to discover how you can get started.
Local Success Stories
Luxe Collective
Local brand 'Luxe Collective', founded by brothers Joe and Ben Gallagher, has had major success selling on TikTok. They sell pre-loved designer bags through shoppable content and live shopping streams and have gained the status of being the world's biggest pre-loved luxury seller on TikTok Shop, selling £2.5 million worth of product so far.
They go live on TikTok frequently, showcasing products and engaging with their audience, contributing to a large amount of their TikTok sales.
Tatti Lashes
Tatti Lashes was founded in 2017 by best friends Charlotte Tiplady and Elliot Barton, and has become the number one lash brand in Europe. Retailing in 93 countries across the world as well as being sold in 750 Superdrug stores across the UK & Ireland.
TikTok Shop and Live shopping have been a massive contributor to their growth, they can often be seen packing orders and chatting to customers about their products on the live streams. Authenticity is a big part of TikTok as audiences love to see real-time interaction with brands and sellers.
How Liverpool Brands Can Get Started on TikTok Shop
Getting started with TikTok Shop is simpler than you might think:
Create a TikTok Business Account – Make sure your account is optimised with a bio, profile image, and link to your website.
Sign Up for TikTok Shop – Apply via the TikTok Shop Seller Center, enter your business details
Add Your Products – Manually upload your items or integrate via Shopify, WooCommerce, or other platforms. Make sure to include accurate product descriptions to optimise for TikTok SEO and discoverability.
Use Creator Collabs – Collaborate with Liverpool-based creators to increase local visibility.
Start Selling – Post videos, go live, and tag your products!
If you’re unsure where to start, partnering with a local TikTok-savvy team can make the process smoother and more impactful. Our team here at Transmission Studio Liverpool are experts in TikTok Live Shopping who can help with production, set design, product strategy and live analytics.
Tips for Going Live on TikTok
If you're planning to go live, it's important to ensure that your production quality is up to scratch. Here's what we've learnt from delivering TikTok Live's to our clients:
Lighting is key – Use softboxes or ring lights to make your products pop.
Stable shots – Invest in a tripod or gimbal for smooth visuals.
Sound – Clear audio keeps viewers engaged, it's crucial that viewers can hear you well.
Plan your live session – Create a script, product order, and call-to-actions that your presenter can reel off.
Be Noisy - Viewers will pick up on the vibe of your crew behind the scenes, ensure you are lively and dynamic to keep viewers on your stream. Celebrate purchases and make viewers feel valued for buying from you.
Utilise TikTok's Live Tools - Giveaways, live stickers, and polls can all help encourage viewers to participate and become more involved with your live stream.
Our TikTok Live studio Packages
Take a look at the packages we offer from our Liverpool TikTok studio:
Studio Space, Crew, Equipment & Presenter Hire
Let us take care of everything. You send us your products, and we handle the rest — We hire a suitable presenter from our network, our team will handle all production and product strategy. All you need to do is send us demonstration products and key product information, and watch your shop grow.
Studio Space, Crew & Equipment Hire
Ideal for brands or creators who want to present the live themselves. You get access to our full studio set up including crew and equipment, to ensure every live runs smoothly and is optimised for sales.
Studio Space Hire
Perfect for creators or businesses who just need a creative space to go live from. This package includes:
Studio space
Ring light
Phone/camera tripod
Coloured background roll
Various tables and props
Whether you need a full production or just a space to start your TikTok Shop journey, we’ve got you covered. To find out more on how we can help, please visit our TikTok services page, which will go into more detail on packages and budgets.
Want to start your TikTok Shop journey? Get in touch!
Commonly Asked Questions
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Local Liverpool brands Luxe Collective, Tatti Lashes and Made by Mitchell have all had massive success selling on TikTok.
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Transmission Studio Liverpool is perfect for creating engaging TikTok Live's and TikTok content. Our flexible production studio and our experienced crew can deliver premium live content to drive your sales and grow your business.
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Going live on TikTok can be a great way to grow your business. Brands and creators of all sizes should consider selling through TikTok Live, as it's a guaranteed way to reach more potential customers.
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Transmission Studio Liverpool has access to a network of freelance TikTok presenters who can help drive engagement and increase your Live sales.
